Services

Media Relationships

Building and maintaining long-term relationships with journalists has been at the core of Trailblaze Communications’ work for more than 45 years. We approach media relations with patience, consistency, and a clear understanding of what makes a good story. That means proactive pitching, in-person visits, group press trips, desk-side meetings with key outlets, and active participation in industry marketplaces. We also track emerging voices and platforms to connect clients with new opportunities.

Storytelling & Media Assets

Journalists don’t have time for fluff, and neither do we. Our press releases, media kits, pitches, and other targeted content are built around real stories and clear angles that writers and editors can use. We focus on authenticity over jargon, helping clients communicate with impact and credibility. And we ensure the right information reaches the right outlets, so coverage isn’t left to chance, it’s earned.

Message Distribution

Long gone are the days of blasting out a press release and crossing your fingers. We take the time to research and customize our media lists and databases so that when we distribute a press release, story idea or pitch it is going to the right media at the right time. In addition to reaching newspapers, magazines, travel trade publications, digital publications, social media leaders, broadcast outlets, internet outlets, and freelancers, we can target journalists who specialize in a specific destination, audience demographic or niche category of interest.

Media Visits

An in-person visit gives travel journalists the clearest perspective on a destination, hotel, cruise line, restaurant, or other travel brand. While budgets rarely allow every journalist to experience a brand firsthand, we coordinate individual and group media visits when opportunities arise. Each itinerary is carefully planned in consultation with both the client and the journalist to ensure they can gather the materials and experiences they need to tell their story. Senior staff accompany all group visits to ensure logistics run smoothly, allowing journalists to focus on their work.

Consulting

Trailblaze Communications’ services go beyond the scope of traditional public relations to provide counsel to our clients in other aspects of their operations including branding, marketing and advertising, social media strategy and crisis communication. We work closely with our client’s marketing and sales departments to coordinate efforts, ensuring that brand messaging is aligned and effective.